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Since
it’s inception, Gujarat
Samachar
has established itself as the most widely circulated newspaper
of Gujarat. For 70
years,
people in Gujarat have known & trusted it as a paragon
of Gujarati journalism . With circulation figures of 10,02,859*
copies daily Gujarat
Samachar
is among the top
3 circulated
newspapers in the country. Our National
Readership Survey
&
Indian Readership Survey
figures reflect that Gujarat
Samachar
is among the top most read newspapers in any language at
national level.
With
a daily readership of
over
50 lakhs**,
Gujarat Samachar
is backed by an audience whose demographic profile is as
varied as its tastes in reading, ranging from college students
to young mothers, from housewives to independent liberated
women, from teenagers to busy executives & the humble
farmer.
Special
days are set aside for specific supplements catering to
current developments.
-
Business,
Finance & Investments on Mondays.
-
A
Woman’s Supplement presenting the female point
of view on Tuesdays.
-
Special
glazed colour supplement conveying a wide spectrum of
subjects ranging from career guidance for Youth to Science
& Technology on Wednesdays.
-
Religion
on Thursdays, Fridays & Saturdays are for Sports
& Entertainment.
-
Jobseekers
day on Thursdays & Saturdays and last but not the
least is the Sunday supplement "Ravipurti"
which enjoys a place of pride amongst the intellectuals
for its articles & editorial content of a very highly
educative value.
-
The
classified section displaying an extensive range of
products, testifies to its popularity.
It
is often imperative to reach consumers in their own language.
Gujarat Samachar offers to the people in the region the
latest news, analytical articles, film news & views,
sports, commercial views. With one Release Order Gujarati
readers can be reached across the length & breadth of
the country. Because of the implicit faith the readers have
placed in Gujarat
Samachar,
it is the right media Vehicle for spreading your message.
*
(Audit Bureau of Circulation)
**
(IRS 2001)
Gujarat
Samachar Readership - IRS 2001
| Publication |
GUJARAT
SAMACHAR |
|
SANDESH |
MUMBAI
SAMACHAR |
Sandesh + Mum. Sam. |
| Total
Readership |
50,50,000
|
44,83,000
|
3,77,000
|
48,60,000
|
| Urban
Readership |
36,61,000
|
27,14,000
|
3,60,000
|
30,74,000
|
READERSHIP
BY SEC
| SOCIO
ECONOMIC CLASSIFICATION |
GUJARAT
SAMACHAR |
|
SANDESH |
MUMBAI
SAMACHAR |
Sandesh +
Mum. Sam. |
| A1+,A1,A2
|
7,08,000
|
3,76,000
|
1,06,000
|
4,82,000
|
| B1,B2 |
11,27,000
|
7,19,000
|
1,08,000
|
8,27,000
|
| C |
9,54,000
|
8,07,000
|
1,04,000
|
9,11,000
|
READERSHIP
BY EDUCATION
| LEVEL
OF EDUCATION |
GUJARAT
SAMACHAR |
|
SANDESH |
MUMBAI
SAMACHAR |
Sandesh + Mum. Sam |
| Prof.
Graduates & Post Graduates |
1,16,000
|
56,000
|
12,000
|
68,000
|
| Gen.
Graduates & Post Graduates |
7,75,000
|
4,72,000
|
84,000
|
5,56,000
|
| Under-graduates |
4,57,000
|
3,14,000
|
23,000
|
3,37,000
|
| SSC/HSC |
18,71,000
|
14,15,000
|
1,79,000
|
15,94,000
|
READERSHIP
BY MONTHLY HOUSEHOLD INCOME
| MONTHLY
HOUSEHOLD INCOME |
GUJARAT
SAMACHAR |
|
SANDESH |
MUMBAI
SAMACHAR |
Sandesh + Mum. Sam. |
| Rs
40,000 + |
10,000
|
3,000
|
1,000
|
4,000
|
| Rs
20K - Rs 40 K |
19,000
|
9,000
|
6,000
|
15,000
|
| Rs
10K - Rs 20 K |
3,41,000
|
1,75,000
|
57,000
|
2,32,000
|
| Rs
5K - Rs 10 K |
11,45,000
|
6,95,000
|
1,03,000
|
7,98,000
|
| Rs
4K - Rs 5 K |
8,32,000
|
5,14,000
|
52,000
|
5,66,000
|
READERSHIP
BY OCCUPATION
| OCCUPATION |
GUJARAT
SAMACHAR |
|
SANDESH |
MUMBAI
SAMACHAR |
Sandesh + Mum. Sam. |
| Officers/Executives |
1,05,000
|
66,000
|
15,000
|
81,000
|
| Businessmen/
Industrialist |
1,44,000
|
86,000
|
21,000
|
1,07,000
|
| Self
Employed Prof. |
20,000
|
1,000
|
12,000
|
13,000
|
| Supervisors |
1,29,000
|
93,000
|
5,000
|
98,000
|
| Clerical/Salesmen |
3,21,000
|
1,91,000
|
32,000
|
2,23,000
|
(
SOURCE IRS )
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